CYC Corporate 2005

DESIGN PORTFOLIO
Corporate Publicity
Brochure + Poster + Banner

It was in 2004 that I was also commissioned to design a CYC logo (which they paid for and used ...) but a year on the whole council had a streamlining corporate exercise which resulted in having to scrap all prior logos not done by their Corporate Design department. Pity, because the feedback I got was everyone loved the new logo!

(logo - no longer in use)

In April 2005 I did some corporate publicity work for Camden Youth & Connexions. My brief was to do a set of brochure and poster based on the old brochure which I also did way back in 2004. Except the cover and back needed to reflect the new corporate guidelines.

The idea behind it is little cells of young people interacting with other young people. The group photo on the front cover was the year 2001 Peer Motivators, who won the Good Citizens Award in 2002.

This brochure is A4-sized, 8-paged, M-gate foldout piece.

(front cover)

(inside spread one - opens in the middle)

(inside spread 2)

(back page)

The poster was A3-sized and had to use the same elements as the cover for continuity. Whilst adhering to the corporate guidelines.

(A3 poster)

The standing banner was 850cm x 200cm with bleed (bottom grey area). If you want a nice banner print (fresh smells of lino newly printed) I can recommend one.

(banner)