iVEST Brand Identity 1999/2000

WORK PORTFOLIO

iVEST Brand Identity

Logo rationale © pipopep2000

Safe, Secure, Reliable

These qualities are interpreted visually in a statement that would function as the first impression of iVEST's newly-formed brand identity.

(colour logo)

(logo: b+w version)

iVEST (acronym for Internet Virtual Environment for Secure Transactions)
The italicised i represents exciting and infinite information yet to be unlocked. It is subtly distinctive from VEST by colour and font style. VEST is made up of a geometrically-based typeface that graphically represents interlinks for reliable and easy-to-use information flow. The closed padlock is affirmative of the secure transfer of information. The white hole in the letter e in VEST symbolises the keyhole in the padlock. With iVEST safe verification platform, the world of information is at your fingertips.

The colours are red for information vitality, blue for trust, silver for authentication.

The composite entity of iVEST is dynamically modern, an essence of technology working for humans. It reflects the strength, intelligence and integrity of the product.

It is crucial to be immediately recognised: to allow greater readibility even at a reduced size (web-appropriate). The co-branding with MIMOS is taken off as iVEST should be thrust as a stable, standalone brand on its own merit.

(packaging box for client and server)

(iVEST client + server packaging set)

Software: Installer CD, CD holder case, CD software box;

Smartcard: iVEST card, card reader;
Souvenir items: black canvas zip holder, ball pen, keychain in shape of padlock.

(Promotional items)

Items: Cap, T-shirt for staff, roller ball pen + keychain and gift box.

(smartcard to come)

(logo for free email server)

(web banner)

Note: Full consultation from logo to meeting suppliers to implementation was required to ensure all systems go ahead for the big Launch in 3 months' time. I had a good experience with the smartcard-maker and caravan-maker.