Youth Conference 2007: Invite & Info pack

Client: Camden Youth & Connexions
Youth Conference 2007 - Invitation card & Info pack covers
Quick turnaround

Brief: Youth Conference 2007 invites young people to take part in discussing and structuring how their Youth Council should work, with the chance to vote on issues that matter. The invitation cards come with an info pack in the post.

The thrust idea was about empowerment to young people to own and decide their own future, and have the support of adults. Hence on the front of the invitation card, we have a group of YPs from different backgrounds, all sitting a the table to talk and discuss. Some of them have their thumbs on a 'virtual' pink button on the voting remote controls, which they used at the Youth Conference to vote on certain issues. Inside the invite, the pink colour becomes a free-flowing form, showing freedom and independence to decide.

In the info pack cover we have the same as the inside, but in portrait form. The opportunity to make that difference.